Why am I passionate about this?

I have a fixation with films about or using digital technology: my work in this area is about trying to grasp the impacts of technological change on the world in which we live. In writing about The Social Network, I was gripped by the idea that a group of college kids could create something so contagious and monstrous as Facebook. More recently, I’ve been exploring the impacts of data on our understanding and management of sport. I’m also working on a long-term project about Pixar, a long-term fascination. I just love the idea that the films we and our children watch started out with a bunch of computer scientists, playing around with polygons.


I wrote

The Social Network: Youth Film 2.0

By Neil Archer,

Book cover of The Social Network: Youth Film 2.0

What is my book about?

An in-depth study of one of the twenty-first century’s most acclaimed films, The Social Network: Youth Film 2.0 considers the contribution…

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The books I picked & why

Book cover of Moneyball: The Art of Winning an Unfair Game

Neil Archer Why did I love this book?

Lewis has a great reporter’s gift for seeking out great real-life stories you maybe didn’t know existed.

Moneyball takes us through a year at the Oakland A’s baseball team, and its manager’s experiment in applying statistical analysis to assess player value. I’m currently writing a book about sport and modernity, so for me this is always the book to start with.

There’s nothing narrow, though, about Lewis’s focus, and his message about the world’s drift toward quantification is even more relevant today. To say this is just ‘a book about baseball’ is like saying The Odyssey is just a book about travel.

By Michael Lewis,

Why should I read it?

5 authors picked Moneyball as one of their favorite books, and they share why you should read it.

What is this book about?

Moneyball is a quest for the secret of success in baseball. Following the low-budget Oakland Athletics, their larger-than-life general manger, Billy Beane, and the strange brotherhood of amateur baseball enthusiasts, Michael Lewis has written not only "the single most influential baseball book ever" (Rob Neyer, Slate) but also what "may be the best book ever written on business" (Weekly Standard).

I wrote this book because I fell in love with a story. The story concerned a small group of undervalued professional baseball players and executives, many of whom had been rejected as unfit for the big leagues, who had turned…


Book cover of Life 3.0: Being Human in the Age of Artificial Intelligence

Neil Archer Why did I love this book?

A physics professor at MIT, Tegmark made his name with a (for me) fairly impenetrable book about mathematics and cosmology.

This, his second and much more accessible book, is a tour around the other side of his work, exploring the theories and implications of AI (Tegmark is a co-founder of the Future of Life Institute, devoted to looking at these questions).

Both an exploration of AI’s benefits and a stark warning about its dangers, Life 3.0 also reads as a star-studded memoir of a scientific life. Such is Tegmark’s curiosity and enthusiasm that he makes AI’s possible conquering of humanity feel like another great intellectual adventure (which it probably is).

By Max Tegmark,

Why should I read it?

5 authors picked Life 3.0 as one of their favorite books, and they share why you should read it.

What is this book about?

'This is the most important conversation of our time, and Tegmark's thought-provoking book will help you join it' Stephen Hawking

THE INTERNATIONAL BESTSELLER. DAILY TELEGRAPH AND THE TIMES BOOKS OF THE YEAR
SELECTED AS ONE OF BARACK OBAMA'S FAVOURITE BOOKS OF 2018

AI is the future - but what will that future look like? Will superhuman intelligence be our slave, or become our god?

Taking us to the heart of the latest thinking about AI, Max Tegmark, the MIT professor whose work has helped mainstream research on how to keep AI beneficial, separates myths from reality, utopias from dystopias, to…


Book cover of Facebook: The Inside Story

Neil Archer Why did I love this book?

Levy is the great Silicon Valley insider-reporter, a tech fan who gets close to the action while remaining clear-sighted and critical about his subjects: inevitably, his weighty book about Mark Zuckerberg’s rise and subsequent travails was indispensable for my own work.

Like the film and its topic, Levy’s book is partly inspiring, frequently troubling, but overall offers an insightful vision of how and why Facebook defined and shaped the first part of the new century. It’s also a reminder of how, if anything, The Social Network was overly nice in its depiction of Facebook’s founder.

By Steven Levy,

Why should I read it?

1 author picked Facebook as one of their favorite books, and they share why you should read it.

What is this book about?

'Levy portrays a tech company where no one is taking responsibility for what it has unleashed' Financial Times

'This fascinating book reveals the imperial ambitions of Facebook's founder' James Marriott, Sunday Times

'The inside story of how Facebook went from idealism to scandal' Laurence Dodds, Telegraph

Today, Facebook is nearly unrecognizable from the simple website Zuckerberg's first built from his dorm room in his Sophomore year. It has grown into a tech giant, the largest social media platform and one of the biggest companies in the world, with a valuation of more than $576 billion and almost 3 billion users.…


Book cover of Steve Jobs

Neil Archer Why did I love this book?

As suggested by my recommendation of Levy’s Facebook, I’m a sucker for a big book about tech entrepreneurs, especially when the subject is as prickly and culturally relevant as Steve Jobs (the book also inspired Aaron Sorkin’s post-Social Network screenplay for 2015’s Steve Jobs, another great Silicon Valley film).

While I’m not an Apple fanboy, I am a fan of Pixar, the other company for which Jobs was CEO. Isaacson’s biography in turn offers a fast-paced history of the way computers and computing, via Apple’s designs and Pixar’s films, stopped being objects only for offices and science fiction, and became part of our everyday landscape.

Like him or not, we’re all partly living in Steve Jobs’ world.

By Walter Isaacson,

Why should I read it?

7 authors picked Steve Jobs as one of their favorite books, and they share why you should read it.

What is this book about?

From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs. In Steve Jobs: The Exclusive Biography, Isaacson provides an extraordinary account of Jobs' professional and personal life.

Drawn from three years of exclusive and unprecedented interviews Isaacson has conducted with Jobs as well as extensive interviews with Jobs' family members, key colleagues from Apple and its competitors, Steve Jobs: The Exclusive Biography is the definitive portrait of the greatest innovator of his generation.


Book cover of The Tipping Point: How Little Things Can Make a Big Difference

Neil Archer Why did I love this book?

How did Hush Puppies become cool again? This is just one of the questions answered in Gladwell’s first and possibly still most influential book.

Gladwell is essentially a detective of cultural phenomena, which is probably why his writing has such an influence on what I do; both in terms of my book and my current work on sport.

While it never actually mentions computers, The Tipping Point, which analyses the social forces, networks, and mathematics that make things go viral (before the phrase ‘go viral’ went, well, viral) anticipates the impacts of Web 2.0. Little wonder that Sean Parker, of Napster and later Facebook fame, was so fond of quoting it.

By Malcolm Gladwell,

Why should I read it?

7 authors picked The Tipping Point as one of their favorite books, and they share why you should read it.

What is this book about?

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.


Explore my book 😀

The Social Network: Youth Film 2.0

By Neil Archer,

Book cover of The Social Network: Youth Film 2.0

What is my book about?

An in-depth study of one of the twenty-first century’s most acclaimed films, The Social Network: Youth Film 2.0 considers the contribution of David Fincher and Aaron Sorkin’s film to the understanding of ‘youth’ in a contemporary, digital age.

Across a series of focused chapters, The Social Network: Youth Film 2.0 looks in detail at the ways that the film captures both the new visual regimes of the personal computer era, and the ethical and intellectual ambiguities of Facebook itself as a creation. It also locates the film within the broader visual styles and fashion codes of a late twentieth- and early twenty-first-century consumer culture that incorporates and commodifies rebellion and dissent: qualities that underpinned Facebook’s emerging, paradoxical identity as at once the epitome of ‘hacker’ culture and also a multi-billion-dollar global company.

Book cover of Moneyball: The Art of Winning an Unfair Game
Book cover of Life 3.0: Being Human in the Age of Artificial Intelligence
Book cover of Facebook: The Inside Story

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No Average Day: The 24 Hours of October 24, 1944

By Rona Simmons,

Book cover of No Average Day: The 24 Hours of October 24, 1944

Rona Simmons Author Of No Average Day: The 24 Hours of October 24, 1944

New book alert!

Why am I passionate about this?

I come by my interest in history and the years before, during, and after the Second World War honestly. For one thing, both my father and my father-in-law served as pilots in the war, my father a P-38 pilot in North Africa and my father-in-law a B-17 bomber pilot in England. Their histories connect me with a period I think we can still almost reach with our fingertips and one that has had a momentous impact on our lives today. I have taken that interest and passion to discover and write true life stories of the war—focusing on the untold and unheard stories often of the “Average Joe.”

Rona's book list on World War II featuring the average Joe

What is my book about?

October 24, 1944, is not a day of national remembrance. Yet, more Americans serving in World War II perished on that day than on any other single day of the war.

The narrative of No Average Day proceeds hour by hour and incident by incident while focusing its attention on ordinary individuals—clerks, radio operators, cooks, sailors, machinist mates, riflemen, and pilots and their air crews. All were men who chose to serve their country and soon found themselves in a terrifying and otherworldly place.

No Average Day reveals the vastness of the war as it reaches past the beaches in…

No Average Day: The 24 Hours of October 24, 1944

By Rona Simmons,

What is this book about?

October 24, 1944, is not a day of national remembrance. Yet, more Americans serving in World War II perished on that day than on December 7, 1941, when the Japanese attacked Pearl Harbor, or on June 6, 1944, when the Allies stormed the beaches of Normandy, or on any other single day of the war. In its telling of the events of October 24, No Average Day proceeds hour by hour and incident by incident. The book begins with Army Private First-Class Paul Miller's pre-dawn demise in the Sendai #6B Japanese prisoner of war camp. It concludes with the death…


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